Founded in 1989, Lopez Marketing Group has become the largest Hispanic-owned marketing firm in El Paso and is quickly growing its presence not only locally, but also on a regional basis. Our clients represent industries including beverages, fast food restaurants, baseball equipment manufacturers and health networks. They all have on thing in common: by working with Lopez Marketing they have added twelve experts to their marketing team.

Founded in 1989, LMG has quickly grown into the largest Hispanic-owned ad agency in Texas but we didn't stop there. The efforts of our talented team have helped our firm grow a national presence and today many of our clients are Fortune 500 companies.




Lopez Marketing Group President



Joe is the trailblazer. Having an instant passion for marketing since his college years at The University of Texas at El Paso, Joe is keen on developing strategic marketing solutions, and generating numerous accounts for Lopez Marketing. With more than 30 years of experience developing and supervision local, regional and national campaigns for his clients, Joe is the empresario that founded Lopez Marketing Group.


After having been Sales Manager and Product/Brand Manager for the Coca-Cola Foods division, Joe founded Lopez Marketing Group.  This has earned him extensive packaged goods brand marketing experience.  The agency has become the largest Hispanic-owned marketing consultant firm in El Paso.  It continues to grow not only locally and statewide, but at national levels, providing marketing solutions and public relations support to clients such as Ford, Procter & Gamble, Energizer, Coca-Cola, Campbell’s, Walmart, Jarritos and many others.


Being exceedingly business-oriented, Joe has served on the Board of Directors for United Way in El Paso, the U.S. Hispanic Chamber of Commerce and the Bronx Hispanic Chamber of Commerce. He was Chairman of the El Paso Hispanic Chamber of Commerce and the State of Texas Hispanic Chamber of Commerce (TAMACC).  Additionally, Joe served as an advisor to the New York State Coalition of Hispanic Chambers of Commerce.


Joe continues to lead Lopez Marketing Group, bringing forth his entrepreneurial spirit to new markets. He is very involved in giving back to the Hispanic Community in Texas and New York.

Hispanic Brand Manager




Thania began her professional marketing career as a Marketing Specialist for Dynamic Promotions; a local business to consumer company in El Paso, TX. While being the direct client liaison to consumers, she was able to gain sales, merchandising, and event planning experience and better acuity of the region’s consumer market. She then pursed a career as an Account Executive for News Press & Gazette of Texas; the ABC affiliate television network in El Paso, Texas (KVIA-TV). She worked with both local and national clients as their personal marketing consultant to help develop, manage, and coordinate marketing campaigns, along with client community outreach efforts. Thania joined LMG in 2017 as our Media Buyer. Now on the agency side of the industry, she has brought her experience full-circle and works to provide our clients with only the best media platforms to align and achieve their marketing goals. She keeps up with industry trends and focuses on analytics to create client campaigns for our local, regional, and national clients. Her portfolio consists of television, digital, outdoor, print, and radio knowledge coupled with media buying expertise, to serve any and every client. 






Elizabeth Lozano began her marketing career at LMG in 2012. As a PR/Promotions Coordinator Ms. Lozano is responsible for Event Coordination and Partner Engagement for PR events including McDonald's Scholarship Awards Luncheon and McDonald's College Fair. She also coordinates event materials for events such as the McDonalds Basketball Classic, Pima Medical Institute Open House Fairs, Walmart Grand Openings, and B2B Fairs. Elizabeth also assists in "pitching" PR stories to local media as well as assisting in PR event execution and community engagement for McDonald's, Walmart, TxDot and other LMG clients. As a true team player, Elizabeth supports the gathering of research on target industries to assist in new client campaign development and the optimization of current marketing campaigns. 


Her contributions to the agency along the years have make her an invaluable member of the LMG family.



Lopez Marketing Comptroller



Mayram is the backbone of our organization. Known for her positive energy and

motivational attitude, she provides accounting professional services and financial

expertise to Lopez Marketing. For over 15 years, Mayram has lead the Accounting

Department with strong foundations in financial reporting, consolidations, controllership,

financial management, budget enhancements and process improvements, human

resources, recruitment, payroll and benefits, pension funds, valuation of controls and

inventors, analysis of variances and risk management.



Lopez Marketing Senior Graphic Arist



Lili is the design guru. Her experience in usability design, print, environmental graphics,

brand development and project management makes her a prime asset to the Lopez

Marketing Art Department. Her conceptual thinking, coupled with her technical

expertise and creative vision seamlessly drive projects from developmental stages to

successful project completion.


Lili is adept at communicating the client’s vision through graphic design while meeting

tight deadlines and staying within budget. To achieve her high design standards, Lili

thoroughly researches clients' products and merchandising, paying careful attention to

consumer trends.


Lili’s client experience includes: McDonald's, El Paso Convention and Visitor's Bureau, The City of El Paso, and Centene, among many others.