Founded in 1989, Lopez Marketing Group has become the largest Hispanic-owned marketing firm in El Paso and is quickly growing its presence not only locally, but also on a regional basis. Our clients represent industries including beverages, fast food restaurants, baseball equipment manufacturers and health networks. They all have on thing in common: by working with Lopez Marketing they have added twelve experts to their marketing team.

Founded in 1989, LMG has quickly grown into the largest Hispanic-owned ad agency in El Paso but we didn't stop there. The efforts of our talented team have helped our firm grow a national presence and today many of our clients are Fortune 500 companies.

 

Lopez Marketing Group President
Lopez Marketing Art Director

JOSE LUIS LOPEZ

CEO AND CHIEF MARKETING OFFICER 

Joe is the trailblazer. Having an instant passion for marketing since his college years at The University of Texas at El Paso, Joe is keen on developing strategic marketing solutions, and generating numerous accounts for Lopez Marketing. With more than 30 years of experience developing and supervision local, regional and national campaigns for his clients, Joe is the empresario that founded Lopez Marketing Group.

 

After having been Sales Manager and Product/Brand Manager for the Coca-Cola Foods division, Joe founded Lopez Marketing Group.  This has earned him extensive packaged goods brand marketing experience.  The agency has become the largest Hispanic-owned marketing consultant firm in El Paso.  It continues to grow not only locally and statewide, but at national levels, providing marketing solutions and public relations support to clients such as Ford, Procter & Gamble, Energizer, Coca-Cola, Campbell’s, Walmart, Jarritos and many others.

 

Being exceedingly business-oriented, Joe has served on the Board of Directors for United Way in El Paso, the U.S. Hispanic Chamber of Commerce and the Bronx Hispanic Chamber of Commerce. He was Chairman of the El Paso Hispanic Chamber of Commerce and the State of Texas Hispanic Chamber of Commerce (TAMACC).  Additionally, Joe served as an advisor to the New York State Coalition of Hispanic Chambers of Commerce.

 

Joe continues to lead Lopez Marketing Group, bringing forth his entrepreneurial spirit to new markets. He is very involved in giving back to the Hispanic Community in Texas and New York.

Hispanic Brand Manager

ANGELA ESQUIVEL

VICE PRESIDENT/ART DIRECTOR

Angela is the eye of the tiger. Her passion for fine arts stems from a love of painting at

an early age. Angela has a proven record of designing creative and unique designs. With her keen sense of artistic aesthetic, she is able to understand and communicate a

client’s vision, customizing a brand or product to engage audiences and drive

responses.

 

Angela has more than 20 years of experience as a creative designer. Her artistic

execution extends from website design to graphic and print materials. She and the

Lopez Marketing Art Department are dedicated to providing creative marketing solutions while tailoring to each client’s vision and budget.

 

Angela’s client experience includes: P&G, Tenet, Quaker, Energizer, Kimberly-Clark,

Centene, American Greetings, Coca-Cola, Campbell’s, Ford and many more.

 

ALEXIS VARGAS

ACCOUNT EXECUTIVE

Alexis is a graduate from the University of Houston with a B.A. in Integrated Communication and a focus in Interdisciplinary Arts. Prior to being a new addition to our team, Alexis worked for Houstonia Magazine and Telemundo Houston. He served as the Student Director for El Gato Media Network and interned for The Walt Disney Co., MECA Houston and the Museum of Fine Arts, Houston.

 

Alexis knows how to reach out to the community and get people into a room. As part of the marketing and promotions team for Telemundo Houston, at the request of the station’s marketing director, he gathered students for the live-streaming of Telemundo Miami’s Un Nuevo Día, filmed at Discovery Green in Houston, and coordinated a FIFA World Cup focus group for NBCU board members. 

He knows how to bring the magic. It’s something he learned while working for The Walt Disney Co., and carries it with him everywhere he goes. More than anything, that magic has helped him form lasting professional connections.

 

 

THANIA JOHNSON

MEDIA BUYER

Thania began her professional marketing career as a Marketing Specialist for Dynamic Promotions; a local business to consumer company in El Paso, TX. While being the direct client liaison to consumers, she was able to gain sales, merchandising, and event planning experience and better acuity of the region’s consumer market. She then pursed a career as an Account Executive for News Press & Gazette of Texas; the ABC affiliate television network in El Paso, Texas (KVIA-TV). She worked with both local and national clients as their personal marketing consultant to help develop, manage, and coordinate marketing campaigns, along with client community outreach efforts. Thania joined LMG in 2017 as our Media Buyer. Now on the agency side of the industry, she has brought her experience full-circle and works to provide our clients with only the best media platforms to align and achieve their marketing goals. She keeps up with industry trends and focuses on analytics to create client campaigns for our local, regional, and national clients. Her portfolio consists of television, digital, outdoor, print, and radio knowledge coupled with media buying expertise, to serve any and every client. 

 

 

PATRICIA MIRANDA

ACCOUNT EXECUTIVE

Patricia Miranda began her professional career in 2014 working for the largest Hispanic-owned agency in the country as Copywriter, for the agency’s national Walmart account. In 2017 Patricia joined LMG as an Account Manager and Copywriter. She is currently responsible for the management and development of marketing campaigns, creating content for the multiple media vehicles and in charge of Public Relations for the agency’s multiple local and regional accounts. Her clients include Walmart, McDonald’s, Pima Medical Institute, Mamá Lycha, Sacred Heart Health Systems and TXDOT. 

Experienced in public relations and community outreach, Miranda has successfully coordinated Grand Openings and events for Walmart, McDonald’s and Pima Medical Institute– in addition to press conferences and in-studio interviews for a variety of clients. Furthermore, Ms. Miranda is responsible for social media management, digital marketing, event coordination, media outreach, translation and bilingual copywriting. Having previously worked with global brands like Walmart and Dr. Pepper Snapple Group, Patricia brings agency experience at a national level.

 

 

VIRI MALDONADO

ACCOUNT EXECUTIVE

Viri joined Lopez Marketing Group in 2015 as an Account Executive for Farouk Systems and Ford Latino. Viri has worked nationally, executing PR activations and currently leading a national campaign for Farouk Systems. She also has an extensive connection in Spanish media within top markets such as Houston, Miami, New York, Chicago and so on. Viri has been the lead in PR activations and community engagement for Ford Motor Company in Houston. 

 

She is fluent in Spanish and holds a Bachelors of Arts in Broadcast Journalism and a minor in Global Business and Spanish from the University of Houston. 

 

 

ELIZABETH LOZANO

PR PROMOTION COORDINATOR

Elizabeth Lozano began her marketing career at LMG in 2012. As a PR/Promotions Coordinator Ms. Lozano is responsible for Event Coordination and Partner Engagement for PR events including McDonald's Scholarship Awards Luncheon and McDonald's College Fair. She also coordinates event materials for events such as the McDonalds Basketball Classic, Pima Medical Institute Open House Fairs, Walmart Grand Openings, and B2B Fairs. Elizabeth also assists in "pitching" PR stories to local media as well as assisting in PR event execution and community engagement for McDonald's, Walmart, TxDot and other LMG clients. As a true team player, Elizabeth supports the gathering of research on target industries to assist in new client campaign development and the optimization of current marketing campaigns. 

 

Her contributions to the agency along the years have make her an invaluable member of the LMG family.

 

 

MAYRAM GUTIERREZ

COMPTROLLER

Mayram is the backbone of our organization. Known for her positive energy and

motivational attitude, she provides accounting professional services and financial

expertise to Lopez Marketing. For over 15 years, Mayram has lead the Accounting

Department with strong foundations in financial reporting, consolidations, controllership,

financial management, budget enhancements and process improvements, human

resources, recruitment, payroll and benefits, pension funds, valuation of controls and

inventors, analysis of variances and risk management.

 

 

LILI ORDOÑEZ

SENIOR GRAPHIC DESIGNER

Lili is the design guru. Her experience in usability design, print, environmental graphics,

brand development and project management makes her a prime asset to the Lopez

Marketing Art Department. Her conceptual thinking, coupled with her technical

expertise and creative vision seamlessly drive projects from developmental stages to

successful project completion.

 

Lili is adept at communicating the client’s vision through graphic design while meeting

tight deadlines and staying within budget. To achieve her high design standards, Lili

thoroughly researches clients' products and merchandising, paying careful attention to

consumer trends.

 

Lili’s client experience includes: McDonald's, El Paso Convention and Visitor's Bureau, The City of El Paso, and Centene, among many others.

 

© 2018 by LMG Lopez Marketing Group

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Houston, TX 77011

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