#CHIparaMi INTEGRATED MARKETING CAMPAIGN
Launched the #CHIparaMi Campaign for Latina women during an exclusive party in Miami. The event was covered over social media, print and digital magazines, and through segments on four TV shows.
DESPIERTA CON CHI Y BIOSILK SWEEPSTAKES (DESPIERTA AMERICA)
In partnership with Despierta America and CHI hair care products, LMG created a sweepstakes opportunity through Facebook. Winners received a free trip to Miami, backstage access to Univision’s Despierta America, and a makeover with CHI products.
This promotion increased and reinforced the presence of CHI and Biosilk products among Hispanics, and allowed the brands to receive massive exposure through the sweepstakes promotion and product placement on a national broadcasted show. Winners were also provided gift basket with full sized CHI products and styling tools, and shared their experiences and pictures of the products through their social media, granting the brands a unique approach to more potential consumers.